Disaronno: Prepare to Fall in Love
Disaronno’s got a story —
you’ve heard it, right?
Some artist, some innkeeper,
a Renaissance fresco
and a love letter disguised as liqueur.
Five centuries later, and here you are,
swirling it in your glass,
thinking about how much
that story doesn’t matter.
What matters is now.
The way the bar hums with too much music.
The way she looks at you,
like she’s already figured you out,
and maybe she has.
Disaronno is for moments like this —
the ones that don’t make sense yet.
The ones where you leap first
and pray the landing feels like her.
This isn’t a drink.
This is an invitation:
to screw it up,
to get it right,
to fall hard,
to make it count —
one sip, one kiss,
one chance at a time.
November 2023
Strategy, Copywriting, Art Direction, Media Planning
The “Prepare to Fall in Love” campaign targeted younger American consumers eager for connection and experience. The direction chosen to communicate an assertive identity for Disaronno was inspired by modern insights on relationships, but remains very much intertwined with the brand's rich history.
