Disaronno: Prepare to Fall in Love
“Prepare to Fall in Love” isn’t a tagline; it’s a dare. A wake-up call to stop holding back. It’s not a slideshow of old Italian frescoes or quaint nostalgia for what once was. It’s about taking the essence of Disaronno’s history — the romance, the boldness, the spark — and connecting it to a world where intimacy is at a 30-year low.
It’s about embracing the rush — the charged air of a first kiss, the heady swirl of a night that starts with laughter and ends with the kind of silence that hums. It’s a reminder to lean in. To take the chance, to grab the moment before it slips away. And to fall in love — not just with with a drink, not just with someone else, but with the moments that make it all worth it.
This campaign doesn’t whisper, “try this.” It looks you in the eye and says, “go on — feel something.”
Disaronno’s got a story —
you’ve heard it, right?
Some artist, some innkeeper,
a Renaissance fresco
and a love letter disguised as liqueur.
Five centuries later, and here you are,
swirling it in your glass,
thinking about how much
that story doesn’t matter.
What matters is now.
The way the bar hums with too much music.
The way she looks at you,
like she’s already figured you out,
and maybe she has.
Disaronno is for moments like this —
the ones that don’t make sense yet.
The ones where you leap first
and pray the landing feels like her.
This isn’t a drink.
It’a an invitation:
to screw it up,
to get it right,
to fall hard,
to make it count —
one sip, one kiss,
one chance at a time.
Strategy Slides:
